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How
to market your holiday home
Professionalism
This is of particular importance
if you are planning to let your property to the general public
and not just friends and family.
Holidays are not purchased
lightly and people will not rent a property if they feel that
the owner is not trustworthy or reliable. Frequently
you will not have the benefit of meeting your clients face
to face, so their only way of judging you will be by your
telephone manner and and by the professional standards that
you maintain in presenting your property.
Ensure that
you:
Use good quality stationary
and brochure material. People are much more receptive
to a detailed description and quality, colour photographs
of your property, than a poorly written, black & white
photocopied sheet of paper.
Have all the property details
to hand when you take telephone enquiries for your property.
Have standard letters prepared
on your computer, ready to customise with the potential clients
details
Deal with enquires promptly
and keep your promises.
With
this in mind, you might want to prepare an info-pack, containing
a covering letter, brochure and details of any local attractions,
map of the area, etc.
You
can then post or even e-mail this pack to potential clients.
Advertising
& Promotion
There
is a whole range of things you can do to promote your property.
The most basic include placing adverts on your work notice
board, your local club or gym notice board, asking friends
to pass on your business cards to interested parties and leaving
a stack of business cards at your property for satisfied guests
to pass onto their friends.
You
may consider paying to place an advert in one of the many
villa and holiday homes magazines. These are targeted
towards people looking to stay in properties like yours and
you should get a good response, however this generally an
expensive option and you are not always guaranteed enough
enquiries to justify the outlay.
Some
people place adverts in their local paper's classifieds section,
which can be a good idea. The advantages of this are
that the advert will be cheaper than a holiday magazine, but
it will not be as targeted and probably will not reach as
large an audience.
Online
Advertising
This
is becoming one of the most popular ways for holiday home
owners to advertise their property. Surprisingly the
skills required to build a basic website are easy to learn
and you could be building yourself an online brochure in no
time. Purchasing a domain name and renting webspace
can cost you less than £80.00 per year and you can even use
free webspace, from companies similar to the one that hosts
this website. However in the case of promoting your
holiday home, it is highly recommended that you pay for webspace,
as it will make your website appear far more professional.
The
next stage is promoting your website online. This is
very important as just publishing your website online is not
enough. You need to get it noticed amongst the millions
of other websites around the world.
To
get your desirable traffic doesn't just mean registering with
search engines. Website promotion is a profession in
itself and you are required to spend a great deal of time
and effort promoting your site. If you are interested
in doing this, go
to website Promotion, for more in-depth advice.
But
what if you have not got time to build and promote your website?
What if you simply have no inclination to even try building
your own site, but you still want to take advantage of the
Internet as a very powerful promotional tool?
You
could approach a web-design specialist to build the site for
you and then promote it, but even the most basic design could
cost you as much as £500.00, plus another £200.00 per year
to promote your site and that's before the yearly maintenance
costs.
Another
option to consider would be to add your property to a specialist
holiday homes directory. The company will set up a webpage,
which will become your online brochure, they will have a heavy
online promotional budget to get good search engine rankings
and most importantly, a substantial supply of targeted customers.
All
of this for a fraction of the cost that a web designer will
charge. Take jmlvillas.com
for example, they advertise in an array of national newspapers,
holiday magazines, whilst spending time, money and effort
building reciprocal links and achieving high search engine
rankings, when combined brings heavy, targeted traffic, all
looking for holiday homes.
It
only costs £11.75 per year to advertise on their site
- This is a lot less than you would pay for a domain name
and webhosting, let a lone the huge promotional advantages
that come with it.
Why
not have a look at the jmlvillas.com
site and find out how they can help you by clicking on the
logo below.
IT
ONLY COSTS £11.75 PER YEAR TO ADVERTISE A PROPERTY
at jmlvillas.com
Additional
Pages to View Website
Promotion - How
to Market your holiday home and
Letting
your holiday home
How
to present your rental property for letting
How
not to present your rental property for letting
Part
"P" Building Regulations (Electrical Safety in Dwellings)
england and Wales Click
Here
Back
to Property Information
______________________________________
jml
Property Services are members of the National
Federation of Residential Landlords, National Landlords Association
in the UK and British Chamber of Commerce Cote d'Azur - France
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